It’s official! Pastors’ spouses from the National Coalition of Pastors’ Spouses (NCPS) Heart Truth pilot in Atlanta will attend the Red Dress Gala in New York City on February 1, 2008, when the Heart Truth returns to Mercedes-Benz Fashion Week for its annual Red Dress Collection fashion show on National Wear Red Day. The campaign’s partnership with the fashion industry continues as top designers and celebrities converge on one runway to debut red dresses created to raise awareness about heart disease, the #1 killer of women.
The Red Dress has become the national symbol for heart disease awareness. In a show of solidarity for this event and NCPS’ heart truth initiative, pastors’ spouses in the Atlanta Heart Truth pilot will encourage parishioners to wear red dresses to church the Sunday prior to their New York departure.
Through signature programs like the Red Dress Collection Fashion Show, The Heart Truth is reminding women of the need to protect their heart health. Awareness among women that heart disease is their #1 health threat increased from 34 percent in 2001 to 57 percent in 2006. Additionally, 57 percent of women recognize the Red Dress as the national symbol for women and heart disease awareness, up from zero percent when it was created by The Heart Truth. Join the national heart health awareness movement that is being embraced by millions who share the common goal of greater awareness and better heart health for all women.
The Heart Truth is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (DHHS).
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